Maxxis Caring to the Max

Published: May 09, 2018

Launched in October 2013 after a devastating 7.2 earthquake hit Central Visayas, Maxxis Cares is the corporate social responsibility program of North Trend Marketing Corporation (NTMC), the local distributor of Maxxis, Presa and CST Tires and is aimed at providing relief and livelihood assistance to Filipinos in need.

“Maxxis Cares is deeply rooted to the three pillars of the Maxxis Triple 3 System of providing 100% Quality, 100% Trust and 100% Service,” shares NTMC COO Ronald Ang. “The underlying principles of Maxxis Triple 3 guides Maxxis not only as a company but also on how each Maxxis family member should conduct themselves as members of the communities that they are part of.”

“The Triple 3 system, whose principles are hinged on family values, clearly demonstrates that Maxxis is a family-centric organization. Not only does it emphasize our roles as members of the Maxxis workplace in the growth and success of the company but the importance of our distributors, our suppliers, our strategic partners, our customers, and every single member of our communities,” Ang adds.

It’s first project was to provide sacks of rice to earthquake victims in Bohol. Employees of NTMC led by COO Ronald Ang, CFO Emily Quilacio and CEO Jeffrey Ang personally handed out the relief items to the victims.

While the region was still reeling from the earthquake, typhoon Haiyan struck and once again Maxxis Cares was on hand to help our countrymen. This time around, instead of just providing relief items, Maxxis Cares decided to provide them with motorized boats that will not only provide them with food for their table but provide them a source of livelihood as well. Fifteen motorized bank as were donated to the fisher folks of San Remigio, Cebu.

Fifteens motorized boats were also donated to fishermen victims in Tacloban.

Aside from donating boats to aid theses fishermen, Maxxis Cares also started a Kabuhayan program in Tacloban which aims to provide families with capital support that will enable them to start their own sari-sari stores. The plan was to provide each family with ten thousand pesos worth of groceries and a store signage. To date, thirty eight families have benefited from this project. Within the next couple of months, the project aims to have one hundred stores up and running in the region. Maxxis Cares also recently participated in the Bayani challenge of Gawad Kalinga wherein NTMC assisted in the rehabilitation of five schools in Borbon, Cebu.

“Maxxis as a company has made it clear that we must give our 100% in all our endeavors because everyone, us included, deserve nothing less. This has taught me to give my best in everything I do. By choosing to commit our 100% will determine our destiny,” Ang concludes.

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